Post by account_disabled on Dec 4, 2023 3:30:50 GMT
Which offer this alternative to third-party cookies, refer to the technology that allows companies to manage all their customer data in an advanced manner in order to improve customer knowledge. It's a tool designed specifically for marketers who want to use customer (or prospect) data – the kind of data you get from knowing your customers from the inside out – to improve their digital marketing strategy. In other words, a CDP is a business tool for business users, not a new database for technology and systems specialists.
A CDP provides a way to store, process and access data, without having to share it with third parties. This is important because a CDP always relies on data internal to the organization, and does not need to Buy Bulk SMS Service use cookies that track behavior on other websites. A CDP is therefore a platform that allows businesses to create a unified customer base where they can collect and analyze data from every customer interaction. Companies can thus retain their customers, because they know them better and can adapt their marketing campaigns accordingly.
This means that it is possible to better identify who customers are, where they buy most of their products, when they buy them and much more, without tracking them by more or less fair means. This all sounds very complicated and technical, and in a way, it is! But it will perhaps reassure the Tom Thumbs that we are to know that the little white stones sown more or less consciously by our wanderings on the Internet could be better used to serve us better, and not just to profile us in an excessively intrusive way. With the disappearance of third-party cookies, it's a bit as if the digital Ogre saw a little bit of his seven-league boots stolen...
A CDP provides a way to store, process and access data, without having to share it with third parties. This is important because a CDP always relies on data internal to the organization, and does not need to Buy Bulk SMS Service use cookies that track behavior on other websites. A CDP is therefore a platform that allows businesses to create a unified customer base where they can collect and analyze data from every customer interaction. Companies can thus retain their customers, because they know them better and can adapt their marketing campaigns accordingly.
This means that it is possible to better identify who customers are, where they buy most of their products, when they buy them and much more, without tracking them by more or less fair means. This all sounds very complicated and technical, and in a way, it is! But it will perhaps reassure the Tom Thumbs that we are to know that the little white stones sown more or less consciously by our wanderings on the Internet could be better used to serve us better, and not just to profile us in an excessively intrusive way. With the disappearance of third-party cookies, it's a bit as if the digital Ogre saw a little bit of his seven-league boots stolen...