Post by account_disabled on Jan 28, 2024 5:22:06 GMT
I also like to use Ahrefs for a couple of more advanced initiatives: High-level batch analysis This a very fast overview of backlinks for any list of URLs you enter. This can give you ideas about outreach (or content written strategically to appeal to these outlets) for your backlinks strategy. Reverse-engineering a competitor’s FAQs This lets you see potential important topics to address with your brand’s differentiators in mind To do this, go to Ahrefs’ Site Explorer, drop in a competitor domain, and then go to the Organic Keywords report.
From here, you’ll want to filter DB to Data out non-question keywords. users in your industry. BuzzSumo BuzzSumo sends you alerts about where your competitors receive links from their public relations and outreach efforts. This is the same idea as the batch analysis, but it’s more real-time and gives you good insights into your competitors’ current priorities. Semrush Semrush is a super-useful tool for competitive research. The domain vs. domain tool to see what keywords competitors rank for with associated metrics.
You can get insights on competitor keywords, ad copy, organic and paid listings, etc. Armed with all of this research, a fun content play I like to suggest to clients is “{client} vs. {competitor}” pieces, particularly once you have some differentiators fleshed out to play up in your content. You might not rank above your competitor just by using their brand name. Still, if you’re a challenger taking on bigger brands, it’s a good way to borrow their brand equity. With this angle, I’ve gotten some great first-page rankings and reached users with buying intent. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on.
From here, you’ll want to filter DB to Data out non-question keywords. users in your industry. BuzzSumo BuzzSumo sends you alerts about where your competitors receive links from their public relations and outreach efforts. This is the same idea as the batch analysis, but it’s more real-time and gives you good insights into your competitors’ current priorities. Semrush Semrush is a super-useful tool for competitive research. The domain vs. domain tool to see what keywords competitors rank for with associated metrics.
You can get insights on competitor keywords, ad copy, organic and paid listings, etc. Armed with all of this research, a fun content play I like to suggest to clients is “{client} vs. {competitor}” pieces, particularly once you have some differentiators fleshed out to play up in your content. You might not rank above your competitor just by using their brand name. Still, if you’re a challenger taking on bigger brands, it’s a good way to borrow their brand equity. With this angle, I’ve gotten some great first-page rankings and reached users with buying intent. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on.