Post by account_disabled on Jan 10, 2024 6:58:57 GMT
It is also not worth expecting an immediate return on the campaign, it is primarily intended to build brand awareness. So how to reach the right people ? We have several targeting options to choose from: Demographics – will allow you to reach people of a specific age and gender and those with/without children. The audience based on these criteria can be very broad, so it is worth treating it as a filter and narrowing it down further. Keywords – you target words that correspond to the advertiser's activity profile. The system will automatically associate phrases with a given website and will automatically display your ads there. Topics – means that you are targeting websites related to topics prepared by Google. Destinations – will allow you to advertise on specific websites, YouTube channels and videos, or in web applications.
Audience segments - you can select people with similar interests, market audiences, i.e. users taking into account their last purchase intention, select people based on their life events, reach people who have contact with your website (i.e. remarketing - we described Email List earlier) and create your own groups based on their interests, search phrases or from linked lists. TIP – a previously prepared persona, i.e. the characteristics of your customer, will help you choose the right targeting in GDN. 3.5. YouTube Ads campaign This is an interesting type of advertising that is worth considering if you have a slightly larger budget. Unlike other types of campaigns, which mainly pay per click, in most cases video ads will be cost per impression . Mostly, YouTube ads will cover the top of the marketing funnel and build brand awareness .
With a more extensive account, a larger budget and a stronger brand, you can test collecting conversions. The most important element of the campaign is the video itself . It must be interesting enough to encourage recipients to watch the ad or interact with it. What's important, you don't have to spend a fortune on them! I refer you to the Youtube guide where you can get more information on creating a suitable video. TIP Ads that are successful on YouTube are those that catch the audience's attention in the first seconds and are interesting enough to keep their interest. There are several advertising formats available in the campaign. These are: In-stream, skippable ads - appear before, during or after other videos and can be skipped after 5 seconds. With manual bidding, you pay for CPV (Cost Per View) when the recipient watches 30 seconds of the video (or the entire video if it is shorter than 30 seconds) or otherwise interacts with it - whichever comes first .
Audience segments - you can select people with similar interests, market audiences, i.e. users taking into account their last purchase intention, select people based on their life events, reach people who have contact with your website (i.e. remarketing - we described Email List earlier) and create your own groups based on their interests, search phrases or from linked lists. TIP – a previously prepared persona, i.e. the characteristics of your customer, will help you choose the right targeting in GDN. 3.5. YouTube Ads campaign This is an interesting type of advertising that is worth considering if you have a slightly larger budget. Unlike other types of campaigns, which mainly pay per click, in most cases video ads will be cost per impression . Mostly, YouTube ads will cover the top of the marketing funnel and build brand awareness .
With a more extensive account, a larger budget and a stronger brand, you can test collecting conversions. The most important element of the campaign is the video itself . It must be interesting enough to encourage recipients to watch the ad or interact with it. What's important, you don't have to spend a fortune on them! I refer you to the Youtube guide where you can get more information on creating a suitable video. TIP Ads that are successful on YouTube are those that catch the audience's attention in the first seconds and are interesting enough to keep their interest. There are several advertising formats available in the campaign. These are: In-stream, skippable ads - appear before, during or after other videos and can be skipped after 5 seconds. With manual bidding, you pay for CPV (Cost Per View) when the recipient watches 30 seconds of the video (or the entire video if it is shorter than 30 seconds) or otherwise interacts with it - whichever comes first .